Bringing salon-beautiful hair within the reach of every Filipina, Henkel Beauty Care proudly launched SYOSS in the Philippines, a renowned Japanese hair solution brand that is currently making waves in the Asia-Pacific and European regions. Co-developed and tested by top Japanese hairdressers and stylists, SYOSS encompasses hair care, coloration and styling solutions that deliver professional results at an affordable price.
Filipinas, like most women, desire two things when it comes to hair products: quality and affordability. These are exactly what SYOSS offers.
Wide range of offerings
The SYOSS brand philosophy is to deliver professional performance through its wide range of hair products. Available in more than 50 countries, SYOSS has increased its global presence, especially in Europe and Asia, during the past two years.
Containing a specially formulated hair care technology called “Pro-Cellium Keratin”, the SYOSS hair care range addresses the most common hair dilemmas of women. Repair Therapy revitalizes damaged hair while Moisture Intensive Care addresses dryness and dullness. Anti-Dandruff Control contains Zinc Pyrithione that fights dandruff from the first application and provides an anti-fallback effect of up to 6 weeks.
The SYOSS hair styling products, on the other hand, make it easy to achieve professional-looking hairstyles without going to the salon. The Straight and Shine jelly and wax make hair manageable, sleek and smooth up to the tips. Curl Control whip and cream give defined, long-lasting curls, full of perfect bounce and smoothness while Strong Hold gel and wax provide mega-strong hold to achieve individual looks easily.
Lastly, the SYOSS hair coloration range provides perfect grey coverage with long-lasting and intensely vibrant color. Women can choose among eight shades: Black, Dark Brown, Chocolate Brown, Dark Mocha, Medium Brown, Dark Ruby Red, Medium Ash Blonde and Extra Light Ash Brown.
Syoss is available at all leading supermarkets, department stores, drugstores and groceries nationwide.
Frequently Asked Questions:
1. What is SYOSS?
SYOSS is a renowned Japanese hair beauty brand established in Japan 36 years ago. Its products were co-developed and tested by top Japanese hairdressers and stylists to help women achieve professional hair care at an affordable price.
2. What are the unique selling points of SYOSS?
SYOSS is the first and only hair care brand in the Philippines that offers professional performance across the three categories of hair: care, color and styling.
3. What differentiates SYOSS hair color from other brands?
The SYOSS hair coloration range is the first permanent salon coloration for home usage at an affordable price. It was co-developed and tested by Japanese hairdressers and colorists to ensure superior color intensity and shine, color-accurate result, professional grey coverage, and healthy-shiny hair structure.
4. 10. What are the different SKUs for each SYOSS product as well as their suggested retail price (SRP)?
The SYOSS shampoo and conditioner (Repair Therapy, Moisture Intensive Care and Anti-Dandruff Control) is available in the following SKUs with their suggested retail prices (SRPs):
400 ml – PHP 175.00
190 ml – PHP 90.00
100 ml – PHP 48.00
10 ml – PHP 4.50
The SYOSS hair styling range is available in the following SKUs with their SRPs:
Curl Control (150 ml) – PHP 225.00
Airy Curl Cream (85 g) – PHP 120.00
Strong Hold Hard Gel (150 ml) – PHP 198.00
Strong Hold Hard Wax (85 g) – PHP 215.00
Straight & Shine
Straight & Shine Glossy Jelly (150 ml) – PHP 180.00
Straight & Shine Wax (85 g) – PHP 170.00
The SYOSS hair coloring range is available in 100 ml packs with a suggested price of PHP 330.00.
Recently, I was invited in SYOSS 'Hair Affair', it was a memorable experince as I get to witness the launch of SYOSS and how amazing Mycke Arcano as a hair stylist! We literally said 'Aaaww' and 'Wow' at the same time during his demo. Plus, I got to take home some SYOSS products to try!