Thursday, September 4, 2014

Miguel Tanfelix & Bianca Umali are the New BUM Ambassadors

BUM recently introduced two new endorsers and they are GMA's rising tween stars Miguel Tan Felix and Bianca Umali. I was at their contract signing held at Annabel's Restaurant at Tomas Morato. It was actually a surprise for me because I wasn't informed that Miguel and Bianca are the new ambassadors. It was kept undisclosed as a surprise.

I had a chat with Bianca and Miguel. Miguel is very happy about this new endorsement especially that he finds BUM's collection as true to his own style which is hip and young while Bianca loves BUM's edgy chic outfits which is also her choice of fashion style.

Rai Lacoste, BUM's Marketing Officer said 'Miguel and Bianca consistently project wholesome personas. A right fit just like their young rosters of ambassadors.' Miguel is well known nowadays as the lead star of GMA's drama series 'Nino'. Bianca Umali is Miguel's co-star in the said top-rater. They can also be seen in the weekly comedy sitcom 'Ismol Family'. 

Congratulations to Miguel and Bianca, we will soon see these two in big BUM billboards! Kudos to BUM in making the good choice in selecting their fashion ambassadors. To learn more about the brand go to and follow their social media accounts.


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